Search Engine Optimization (SEO) : Most effective SEO research |On-Site Optimization|Off-Site Optimization.

Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO) –

This article is a complete SEO guide for beginners who want to learn SEO tactics by heart and enthusiasm. The following article cover:

  • What is SEO?
  • Most effective SEO research On-site Optimization
  • What is SEO?
  • Most effective SEO research On-site Optimization
  • Off-site Optimization
  • Technical SEO
  • Tips for better SEO.

Let us look at the topics mentioned above one-by-one.

Search Engine Optimization (SEO) is one of the most powerful Digital Marketing tools used to increase the visibility of your website during a web search engine. As the name suggests, SEO optimizes your web page to build the unpaid and organic traffic during search engine result pages (SERPs).

The organic traffic is the one which helps you to increase the traffic on your website, but they are not paid. If you are familiar with your audience’s intent of what they are looking at and the keywords they are searching for, you can get the idea of properly optimizing your site for a better view and reach.

Most effective SEO research –

The success or failure of your website will solely depend on how effectively you are researching your keywords. Before that, you should know:

  • Who is your target audience?
  • What are the expectations of your target audience?
  • What are they searching for the most?

After finding out the low competition keywords or the keywords which are most searched, you can attract your target audience in your way. Using Most effective SEO research of keywords, you can hone the website by ranking it in a higher position.

Search Engine Optimization (SEO)

Using a required tool such as Google Analytics, you can search for the keywords that are highly utilized with their frequencies or values printed on the other side.

Types of Search Engine Optimization (SEO)

1. On-Site Optimization –

On-site optimization is often referred to as on-page SEO. Since you are done now with your keyword search, it is the right time now to use those keywords into your web content. The more you optimize your site with the keywords you searched, the higher it will rank on search engine result pages (SERPs).

Often, the site owners think that after including a particular keyword many times in the content, their site will rank higher. But it’s not every time exact.

Besides using keywords X times in the content, you should also know the art of using the right keywords in the right content.

2. Off-Site Optimization –

Now since you are done optimizing your site on-page. But, there is a criterion by which optimization can be done off-page too. Off-site optimization is also referred to as off-page SEO or Link Building or Backlinks.

Backlinks or Inbound links are the other reputed website’s HTML links that you can adhere to or use on your website. According to Google, Link building is one of the crucial factors in Digital Marketing.

Suppose you own a website of industrial products. If you link any similar website to your web content, there are high chances of your site ranking higher in the web search engine. These are simply called Backlinks.

You are all set with the right keywords and the backlinks to rank your website higher. After that comes Technical SEO, which is another important factor while optimizing the web content.

3. Technical SEO –

Your website is understandable by humans, but it is also essential that your website is readable by the search engines. This is where a Technical SEO comes into the picture. Some crucial elements of Technical SEO are crawling, indexing, and ranking.

Let’s briefly learn about them:

  • CrawlingSearch engines look for content by finding the code of each URL.
  • Indexing: Once your website is crawled by the search engine, the search engine stores and organizes your content into their index. According to their index ranking, your site is displayed.
  • Ranking: The website is ranked then according to the queries of the searcher. The results are filtered by the most relevant to the less relevant search.


Now, we have completed the complete guide of SEO basics for bloggers. If you are an enthusiastic and severe enough regarding the learning process of SEO, you should go through this full article to rank your website higher. Search Engine Optimization (SEO) is a fascinating field to learn.

Finally, let’s look a little bit about :

Tips for better Search Engine Optimization (SEO)

  • Go through the analytical reports first to learn about the competition in the market. The analytics can be found via different software such as Google Analytics.
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