- 1 What is Digital Marketing?
- 2 Types of Digital Marketing
- 2.1 1. Paid Search –
- 2.2 2. Search Engine Optimization (SEO) –
- 2.3 Typically there are following SEO types:
- 2.4 On-Page SEO:
- 2.5 Off-Page SEO:
- 2.6 3. Content Marketing –
- 2.7 4. Email Marketing –
- 2.8 5. Social Media Marketing (SMM) –
- 2.9 Following platforms can be used for the very same purpose:
- 2.10 6. Affiliate Marketing –
- 2.11 7. Sponsored Content –
- 3 CONCLUSION
What is Digital Marketing?
Digital marketing is a powerful tool used nowadays that encompasses all the traditional marketing tactics. It uses digital channels such as websites, social media, email, and search engine portals.
In the present era, Online marketing is spreading its branches all over the internet. Let us look at the seven techniques listed out here that are considered as the essential elements of it.
Types of Digital Marketing
1. Paid Search –
Paid Search advertisement or Pay-per-click is a strategy by which you will pay a publisher every time your ad is clicked. You can ensure that your ad appears at the top of the search engine by adding specific keywords and targeted to a relevant audience. These are also termed as contextual advertisements.
2. Search Engine Optimization (SEO) –
According to surveys, 67% of the clicks are from websites ranked higher (from 1 to 5) in a search engine.
Therefore, to rank your website higher in Google Search, you need SEO. In a nutshell, Search Engine Optimization or SEO is a tool that can help you to optimize the content of your website in a way that it can rank higher than your competitors’ website in a search engine.
Typically there are following SEO types:
While writing content for your website, you need to research the most-searched keywords on the internet by the users. By inserting the relevant keywords into your blogs or articles, you can easily rank your website higher in the Search Engine Result Pages (SERPs).
This practice demands the valuable and engaging content of a website.
- Off-Page SEO or Off-Site SEO is a method that takes place outside of your website so that you can rank your website higher in the Search Engine Result Pages (SERPs).
In a single term, Off-Page SEO means creating backlinks or inbound links for your website. There are three types of backlinks created:
- Natural links
- Manually built links
- Self-created links
The backlinks generated depends on how many publishers link to you like you did a guest posting on other sites’ and provide that links onto your website will help your site to rank higher than the others.
3. Content Marketing –
Content Marketing or Content Creation is considered as the most reliable tool of Digital Marketing. Better the content is, higher the ease with which website will do wonders.
Content Marketing fuels up the speed of the income generated from the website. It includes lead generations, traffic increments, and an increase in brand awareness.
Content Marketing includes:
- Blog posts
- Article writings
- E-books and Whitepapers
Content marketing includes thorough research of the keywords and implying those keywords in a proper manner possible is the only need of content creation.
4. Email Marketing –
Email marketing is popularly used by companies to market their products through emails. Emails include the sales on the new products, discounts offered, and events planned.
To make a perfect pitch of your business via Email marketing, the contents should be:
Email marketing includes:
- Blog subscription letters
- Promotional contents
- Posts that allow the users to download an app
Email marketing is the oldest technique used for marketing, and surprisingly it is still on the pace.
5. Social Media Marketing (SMM) –
This is the most straightforward technique that allows you to market your products or business online. According to the studies conducted, 47% of all internet users are available on Facebook. Thereby generating massive leads. Plenty of users are successfully earning a handsome amount of money via social media platforms.
Following platforms can be used for the very same purpose:
With these channels, you can easily schedule your content to be published and monitor your posts or videos’ analytics. Engaging users with creative materials is the only demand for these platforms.
6. Affiliate Marketing –
Affiliate marketing is on-demand nowadays. If you are operating a website, you can put the links of the other people’s businesses onto your website. This will help you to earn a commission because you are promoting someone else’s business.
7. Sponsored Content –
As the name depicts, you pay other firms to sponsor your content in a suitable way possible. Generally, social media influencers are given a high-pay amount to promote their content either during their YouTube videos or blog posts.
Not only this strategy helps the business to grow online, but it lets the influencer earn too. It is hence creating a win-win situation from both sides.
If you are interested in pursuing digital marketing or ready to reach the epitome of success by developing a website, this article will be helpful for you and your business.
Stay connected to learn and earn through digital marketing!